Nkese-obong Enoch Abraham Paid Media Specialist · Growth Marketer · Nigeria
Open to paid media & growth roles

Nkese-obong Enoch Abraham

Paid Media Specialist • Growth Marketer • Digital Marketing Strategist

I'm a Nigerian digital marketer and paid media specialist focused on building brands through Meta advertising, growth marketing, SEO, content strategy, lead generation, and performance analytics. Across real estate, wellness, innovation, and logistics, I've planned and executed campaigns that generate qualified leads, increase engagement, and strengthen brand visibility.

Meta Ads & Media Buying Growth Marketing SEO Strategy Lead Generation Funnels Content Marketing Email Marketing Performance Analytics A/B Testing
Digital marketer analysing social media performance dashboards
Campaign planning, tracking & reporting · Nigeria

Live case study · Dive Dispatch

Campaign Performance Dashboard

A Meta Business Suite–style reporting dashboard for the logistics brand featured below — impressions, reach, frequency, link clicks, top posts and active FB & IG campaigns.

Interactive — try 7d / 28d / 3m / 12m
D Dive Dispatch · Business Suite Results Advertise Live Overview Jun 22 – Sep 21, 2026 · 3 months 7d 28d 3m 12m Export Impressions 6,000 ▲ 18.4% Reach 6,000 ▲ 14.2% Link Clicks 214 ▲ 31.0% CTR 3.57% ▲ 1.1 pts Impressions & Reach · weekly Jul 1 Jul 15 Aug 5 Aug 19 Sep 2 Impressions Reach Frequency · impressions ÷ reach 1.00 Repeated views 0 Unique people 6,000 Audience reached ~31% Frequency of 1.00 = every impression was to a unique person Platforms · 3 months Imp Reach Clicks FB 3,960 IG 2,040 Audience · followers +212 New followers · FB 1,140 · IG 964 Dispatch pros 38% Business owners 29% Fleet managers 19% Drivers 14% Follows from ads +96 (45%) Follows from content +116 (55%) Engagement · all content Likes Comm. Shares Saves Engagement rate 6.2% Profile visits 351 Engagement total 737 Active campaigns · paid · FB & IG · 3 months CAMPAIGN PLATFORM STATUS IMPRESSIONS REACH CLICKS CTR SPEND Dispatch Sign-Ups Leads Facebook Active 3,120 3,120 108 3.46% $410.90 Same-Day Delivery Promo Traffic FB IG Active 2,040 2,040 86 4.22% $298.40 Dive Dispatch Branding Reach Instagram Ended 840 840 20 2.38% $101.75 Budget $811.05 CPC $3.79 CPM $135.18 ROAS 2.9× Top posts · 3 months POST PLATFORM REACH ENG. CLICKS 🚚 Meet our new night fleet Image · Sep 14 Facebook 1,120 184 38 📡 Routing saves 2h/day Reel · Sep 2 Instagram 986 152 29 📠 Customer story: Nautical Freight Carousel · Aug 20 Facebook 854 118 24 Track your dispatch live Video · Aug 6 Instagram 742 96 17 Content type · avg CTR Reels / Video 4.4% Carousels 3.9% Images 3.1% Text / links 1.8% Best time Thu–Fri, 6–8pm Best format Reels Jul Aug Sep Dive Dispatch · Meta Business Suite · interactive demo

Organic case study · Renaissance Innovation Labs · Instagram

Instagram Insights — 800 Organic Views

Last 3 months · Jun 22 – Sep 21, 2026 · 100% organic · 1 Reel · No paid promotion. Reach and profile visits shown alongside views.

● Organic only
Views · organic
800
100% from 1 Reel · ▲ new
Jun 22Sep 21
Reach · organic
642
Unique accounts · 80.3% of views
Non-followers71% · 456
Followers29% · 186
Profile visits · organic
38
From this Reel · 5.9% of reach
Follows from Reel
+6
Tap-through → profile → follow
Views trend · weekly · organic Jun 22 – Sep 21
210 105 0
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Peak W7 — 210 views (Reel published Aug 6) Total 800 · Avg 62/week
The one Reel · organic Reel
Renaissance Innovation Labs workshop Reel thumbnail 0:34
Workshop build: AI prototype in 48hrs
Published Aug 6 · Port Harcourt · renaissanceinnovationlabs
#Innovation #AI Deep Blue + Orange
Views
800
organic
Reach
642
80% of views
Profile visits
38
+6 follows
Likes
42
Comments
9
Shares
7
Saves
5
Engagement 63 · Rate 7.9% IG only · No ads
How this reads: 800 organic views from 1 Reel → 642 unique reached → 38 visited profile → 6 followed. All unpaid. Last 3 months · Jun 22 – Sep 21, 2026

Selected work

4 client engagements

Real estate, wellness, innovation and logistics — each with its own brand identity direction and a representative creative visual.

Modern residential building — real estate campaign visual
Real Estate · Nigeria

Emerald Realty & Construction Limited

Paid Advertiser & Digital Marketer

Key responsibilities

  • Planned and optimized Facebook & Instagram ad campaigns
  • Built Meta Instant Form lead generation funnels
  • Conducted A/B testing on creatives, headlines, and audiences
  • Created SEO-focused ad copy and campaign messaging
  • Monitored CTR, CPL, CPC, and ROAS to improve performance
Brand identity mockup: Instagram property ad, Facebook lead generation ad, outdoor billboard — Emerald Green + Gold.
Luxury spa aromatherapy oils — wellness campaign visual
Luxury Wellness · Lagos, Nigeria

Aramisan Wellness & Beauty Spa

Growth Marketer & Digital Marketer (Remote)

Key responsibilities

  • Developed monthly content and campaign calendars
  • Executed growth campaigns across Instagram & Facebook
  • Created SEO-driven skincare and wellness content
  • Managed customer engagement and community growth
  • Designed promotional campaigns for premium spa services
Brand identity mockup: Luxury skincare Instagram feed, facial promotion, massage campaign — Beige + Gold + Black.
Innovation conference and workshop — tech events campaign visual
Innovation Hub · Port Harcourt, Nigeria

Renaissance Innovation Labs

Digital Marketer

Key responsibilities

  • Promoted innovation workshops, hackathons, and AI events
  • Managed digital storytelling and community engagement
  • Designed educational marketing campaigns
  • Created creative assets for social platforms
  • Supported audience growth across digital channels
Brand identity mockup: Tech workshop poster, innovation event carousel, community branding — Deep Blue + Orange.
Delivery van on route — logistics dispatch campaign visual
Logistics · Port Harcourt, Nigeria

Dive Dispatch

Digital Marketer

Key responsibilities

  • Planned launch campaigns for app awareness
  • Created conversion-focused social media creatives
  • Managed digital advertising for customer acquisition
  • Developed promotional copy for app downloads
  • Supported business merchant acquisition campaigns
Brand identity mockup: Dispatch rider app ad, delivery service Instagram creative, logistics branding — Blue + Yellow. See the live dashboard ↑

Services

Services I offer

End-to-end digital marketing support for Nigerian brands — from media buying to analytics.

🎯Paid Media BuyingMeta (FB & IG) campaigns planned, launched and optimized
📈Growth Marketing StrategyFull-funnel plans that turn attention into qualified leads
Meta Ads OptimizationCreative testing, audience building, budget allocation
🔍SEO & Content StrategySearch-friendly copy and content calendars that rank
✉️Email MarketingLifecycle flows, newsletters and lead nurture sequences
📊Analytics & ReportingCTR, CPL, CPC, ROAS and clear weekly dashboards

Portfolio summary

Engagements at a glance

Brand, industry and role across the portfolio.

BrandIndustryRole
Emerald Realty & ConstructionReal EstatePaid Advertiser & Digital Marketer
Aramisan SpaWellness & BeautyGrowth & Digital Marketer
Renaissance Innovation LabsInnovationDigital Marketer
Dive DispatchLogisticsDigital Marketer

Contact

Get in touch

Available for paid media, growth and performance campaigns — let's turn attention into leads and customers.

I help Nigerian brands grow through data-driven advertising, strategic content, and measurable marketing systems that convert attention into leads, customers, and sustainable business growth.